The key aims are to:
- To get more people dancing through the medium of the cinema.
- To get cinemagoers to actively participate in dance by programming dance workshops relevant to the films shown.
- To expose more people to dance in cinema by the juxtaposition of mainstream commercial films, documentaries, arthouse films and short programmes in the Festival programme.
- To work together with a leading organisation in another art form (Filmhouse and Dance Base) to develop audiences for both art forms and to encourage a cross-over audience between the two venues and dance and film.